Cover

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pp. 1-1

Title Page, Copyright, Dedication, Quote

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pp. 2-9

Contents

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pp. ix-x

List of Illustrations

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pp. xi-xii

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Acknowledgments

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pp. xiii-xviii

The paradox of writing a book is that although it is a solitary experience, the author relies on the help of so many to produce it. The following is my attempt to thank those who made this study possible. Though I depended on the help of so many, in the end I accept full responsibility for any of this study’s flaws. ...

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Introduction: “Those Times of Revolution”

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pp. 1-8

More than thirty years after it began, the phenomenon known as the Chicano Movement remains an enigma in U.S. history. Was it a “revolution,” as Los Lobos tell us, or was it more in line with the reformist activism pursued by the so-called Mexican-American generation? ...

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1. “A Movable Object Meeting an Irresistible Force”: Los Angeles’s Ethnic Mexican Community in the 1950s and Early 1960s

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pp. 9-41

The roots of Chicano insurgency are found in the post–World War II era. The children of the 1950s and early 1960s—the so-called baby boomers—became the rebels of the later 1960s and 1970s. This generation reaped the benefits of prosperity but also faced discrimination. ...

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2. “Birth of A New Symbol”: The Brown Berets

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pp. 42-60

In January 1967 Time magazine declared: “The Man of the Year 1966 is a generation: the man—and woman—of 25 and under.”1 The youth of the sixties, observed Time, are “well-educated, affluent, rebellious, responsible, pragmatic, idealistic, brave, ‘alienated,’ and hopeful.”2 ...

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3. “Chale No, We Won’t Go!”: The Chicano Moratorium Committee

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pp. 61-79

The Vietnam War had a profound effect on Chicano youth of the 1960s and ’70s. The high proportion of Mexican Americans fighting and dying in Southeast Asia, coupled with these young people’s heightened awareness of social issues, led to a vigorous protest against the war. ...

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4. “The Voice of the Chicano People”: La Raza Unida Party

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pp. 80-97

Alarmed by the violence of the Chicano Moratorium and other demonstrations, many local activists returned to the formula pioneered by the Mexican American Political Association (MAPA): to work for reform peacefully and within the political system. They chose, however, a party of their own, since neither the Republicans nor the Democrats had effectively responded to their needs. ...

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5. “Un Pueblo Sin Fronteras”: The Centro de Acción Social Autónomo (CASA)

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pp. 98-116

La Raza Unida Party’s failure saw the mantle of Chicano champion in Los Angeles fall upon a workers’ group, the Centro de Acción Social Autónomo–Hermandad General de Trabajadores (Center for Autonomous Social Action–General Brotherhood of Workers), commonly known as CASA. ...

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Afterword: “Why Are We Not Marching Like in the ’70s?”

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pp. 117-120

Performance artist Luis Alfaro’s video “Chicanismo” portrays a Chicano Studies professor, Salvador Rodríguez, as his people’s self-professed savior. “If we’re so retro,” laments Rodríguez, “why are we not marching like in the ’70s?”1 This is a question that has been on the minds of many Mexican Americans since the demise of the Chicano movement in Los Angeles. ...

Notes

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pp. 121-148

Bibliography

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pp. 149-158

Index

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pp. 159-166