In this Book

Race Appeal
summary

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

Table of Contents

  1. Cover
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  1. Frontmatter
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-xii
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  1. Introduction: The Political Landscape of Race-Based Appeals
  2. pp. 1-8
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  1. Part I. The Empirical Evidence on Race Appeals
  2. pp. 9-10
  1. 1. Producing Race Appeal: The Political Ads of White and Minority Candidates
  2. pp. 11-45
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  1. 2. The Advantages and Disadvantages of Deploying Racist Appeals.among Black and White Voters
  2. pp. 46-66
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  1. 3. Neither Black nor White: The Fruitless Appeal to Racial Authenticity
  2. pp. 67-93
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  1. 4. Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans
  2. pp. 94-126
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  1. Part II. Case Studies in Race Appeal
  2. pp. 127-128
  1. 5. Racializing Immigration Policy: Issue Ads in the 2006 Election
  2. pp. 129-159
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  1. 6. Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies.in Racially Framed News
  2. pp. 160-183
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  1. 7. Barack Obama, Race-Based Appeals, and the 2008 Presidential Election
  2. pp. 184-216
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  1. Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here?
  2. pp. 217-222
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  1. Notes
  2. pp. 223-238
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  1. References
  2. pp. 239-248
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  1. Index
  2. pp. 249-259
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