Cover

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pp. 1-1

Title Page, Copyright

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pp. 2-5

Contents

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pp. 6-9

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Preface

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pp. ix-xi

After a half century of near invisibility, since 2001 West and South Asian Americans have become increasingly prominent in comedic and dramatic entertainment, advertising, and journalism in the United States. This notoriety is only ...

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Introduction: Playing Eastern

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pp. 1-18

As a historian, I have studied intercultural communication for many years. I have been most compelled by the workings of the entertainment business and the men and women whose bread and butter was ...

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One: Capitalism and the Arabian Nights, 1790–1892

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pp. 19-50

The population of the United States has always embraced a consumer ethic of one sort or another. Even before the market revolution of the early nineteenth century, historians tell of colonial subjects ...

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Two: Ex Oriente Lux: Playing Eastern for a Living, 1838–1875

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pp. 51-78

In an October 1865 review of William Alger’s compilation Poetry of the Orient, an anonymous reviewer for The Nation asked readers, ‘‘How shall the West be brought duly to appreciate and respect the East?’’ It ...

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Three: Wise Men of the East and the Market for American Fraternalism, 1850–1892

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pp. 79-110

After the Civil War, it was male audiences who were particularly compelled by accounts of the Eastern world marketed by a native-born man in Eastern persona because to them West Asia and North Africa ...

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Four: Arab Athleticism and the Exoticization of the American Dream, 1870–1920

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pp. 111-135

When and why did significant numbers of people from North Africa or West Asia intervene in the American practice of playing Eastern? In the mid-nineteenth century Christopher Oscanyan had done so as ...

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Five: Making the Familiar Strange: The Racial Politics of Eastern Exotic, 1893–1929

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pp. 137-170

The following three chapters all radiate out from 1890s Chicago to examine what native-born Americans did with the interventions people from North Africa, West Asia, and South Asia made into ...

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Six: Eastern Femininities for Modern Women, 1893–1930

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pp. 171-204

If there was one character that defined Eastern femininity in the United States after 1893, it was the persona of the Oriental dancer. She emerged to great notoriety at the Columbian Exposition and its ...

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Seven: Turbans and Capitalism, 1893–1930

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pp. 205-229

What happened to the persona of the wise man of the East with the rise of modern mass consumerism among the middle and working classes? Once he had been a fixture of American fraternal orders and ...

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Eight: Sign of Promise: African Americans and Eastern Personae in the Great Depression

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pp. 231-254

When the economic system began to crumble in the late 1920s, performers of spiritual Eastern manhood would have a more di≈cult time playing Oriental as a way of prospering in the market, although ...

Notes

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pp. 255-297

Bibliography

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pp. 299-334

Index

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pp. 335-344