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NASCAR Winston Cup stock car racing is America’s fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship.

Table of Contents

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  1. Cover
  2. p. 1
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  1. Title Page, Copyright, Dedication
  2. pp. 2-7
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  1. Contents
  2. pp. vii-viii
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  1. Foreword
  2. pp. ix-xiii
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  1. Acknowledgments
  2. pp. xiv-17
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  1. 1. Looking Ahead, Looking Within: An Introduction
  2. pp. 1-12
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  1. 2. The Show Goes On: NASCAR, Control, and the Winston Cup Series
  2. pp. 13-28
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  1. 3. A Fight to the Finish: NASCAR Versus Organized Labor
  2. pp. 29-48
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  1. 4. A High-Banked Leaming Curve: Acculturation and Stock Car Racing
  2. pp. 49-69
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  1. Photos
  2. pp. 70-80
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  1. 5. Changing Identities in American Culture: Sponsorship and Drivers' Roles in NASCAR's Winston Cup Series
  2. pp. 81-97
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  1. Photos
  2. pp. 98-108
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  1. 6. Made in America: Ritual, Folklore, and Cultural Mythology of the NASCAR Winston Cup Series
  2. pp. 109-135
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  1. Photos
  2. pp. 136-146
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  1. 7. Seeing is Believing: A Personal Ethnography of NASCAR's Winston Cup Series and Stock Car Racing in America
  2. pp. 147-178
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  1. 8. Is Bigger Always Better? The Future of the NASCAR Winston Cup Series
  2. pp. 179-198
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  1. Appendix A: 1997 Winston Cup Schedule
  2. pp. 199-216
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  1. Appendix B: Winston Cup Tracks and Locations
  2. pp. 200-202
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  1. Appendix C: 1997 Winston Cup Team Listing
  2. pp. 203-204
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  1. Appendix D: NASCAR Winston Cup Champions, 1949-1996
  2. pp. 205-222
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  1. Appendix E: Manufacturers' Champions, 1949-1996
  2. pp. 206-223
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  1. Appendix F: Outstanding NASCAR Winston Cup Career Victories
  2. pp. 207-208
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  1. Appendix G: NASCAR Winston Cup Series' Most Popular Drivers
  2. pp. 209-226
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  1. Appendix H: NASCAR Rookies of the Year, 1996-1958
  2. pp. 210-227
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  1. Appendix I: How Points Are Distributed in the Winston Cup Series
  2. pp. 211-212
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  1. Appendix J: NASCAR Winston Cup Series Race Shops
  2. pp. 213-220
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  1. Appendix K: Fifty Current NASCAR-Related Web Sites
  2. pp. 221-224
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  1. Appendix L: Restaurants with Racing Themes
  2. pp. 225-226
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  1. Appendix M: Stock Car Driving Schools
  2. pp. 227-228
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  1. Notes
  2. pp. 229-230
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  1. Glossary
  2. pp. 231-234
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  1. Bibliography
  2. pp. 235-256
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  1. Index
  2. pp. 257-266
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  1. Back Cover
  2. p. 286
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