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After World War II, an unprecedented age of global development began. The formation of the World Bank and the International Monetary Fund allowed war torn and poverty stricken nations to become willing debtors in their desire to entice Western investment and trade. New capital, it was foretold, would pave the way to political and economic stability, and the benefits would “trickle down” to even the poorest citizens. The hyperbole of this neocolonialism, however, has left many of these countries with nothing but compounded debt and unfulfilled promises.
       The Megarhetorics of Global Development examines rhetorical strategies used by multinational corporations, NGOs, governments, banks, and others to further their own economic, political, or technological agendas. These wide-ranging case studies employ rhetorical theory, globalization scholarship, and analysis of cultural and historical dynamics to offer in-depth critiques of development practices and their material effects. By deconstructing megarhetorics, at both the local and global level, and following their paths of mobilization and diffusion, the concepts of “progress” and “growth” can be reevaluated, with the end goal of encouraging self-sustaining and ethical outcomes.

Table of Contents

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  1. Front Cover
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  1. Title Page, Copyright
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  1. Copyright
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-xii
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  1. Introduction: The “Megarhetorics” of Global Development J. Blake Scott and Rebecca Dingo
  2. pp. 1-26
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  1. Part I. Extending Rhetorical Concepts and Methods
  1. Chapter 1. Tracking “Transglocal” Risks in Pharmaceutical Development: Novartis’s Challenge of Indian Patent Law
  2. pp. 29-53
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  1. Chapter 2. Meeting the Challenge of Globalization: President Clinton’s “Double Movement” Discourse
  2. pp. 54-74
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  1. Chapter 3. Ethos in a Bottle: Corporate Social Responsibility and Humanitarian Doxa
  2. pp. 75-100
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  1. Chapter 4. Developmental Shifts: Changing Feelings about Compassion in Korea
  2. pp. 101-120
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  1. Chapter 5. Staging the Beijing Olympics: Intersecting Human Rights and Economic Development Narratives
  2. pp. 121-146
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  1. Part II. Building Counter-Rhetorics of Resistance
  1. Chapter 6. Framing the Megarhetorics of Agricultural Development: Industrialized Agriculture and Sustainable Agriculture
  2. pp. 149-173
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  1. Chapter 7. Turning the Tables on the Megarhetoric of Women’s Empowerment
  2. pp. 174-198
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  1. Chapter 8. Making the Case: Bamako and the Problem of Anti-Imperial Art
  2. pp. 199-232
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  1. Chapter 9. Enfreakment; or, Aliens of Extraordinary Disability
  2. pp. 233-252
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  1. Contributors
  2. pp. 253-256
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  1. Index
  2. pp. 257-266
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