Tasting the Good Life: Wine Tourism in the Napa Valley

Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people -- from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse -- provide extraordinary insight into this new form of tourism and its impact on an iconic American place.