In this Book

summary
Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media—including the nascent technology of television—to rally civilian support, Horton’s work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline “He’s Watching You.” Iconic and calculated, Horton’s campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton—the first book-length study to do so—and delves into the controversies surrounding federal public relations. A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then—until Pearl Harbor in December 1941—he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt’s unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton’s DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization. Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated—and spun—are of greater relevance than ever before.

Table of Contents

  1. Cover
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  1. Title
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  1. Copyright
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  1. Contents
  2. pp. ix-x
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  1. Preface
  2. pp. xi-xviii
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  1. List of Abbreviations
  2. p. xix
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  1. Introduction: Government Public Relations: What’s OK and What’s not?
  2. pp. 1-8
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  1. Part I. Government PR in Peacetime
  2. p. 9
  1. 1. Government PR for Widely Held values: Horton at the Maritime commission, 1938–1940
  2. pp. 11-21
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  1. 2. Government PR When the President is Running for Reelection: Horton at the National Defense Advisory Commission, June–November 1940
  2. pp. 22-58
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  1. Part II. Government PR in the Twilight between Peace and War
  2. p. 59
  1. 3. Horton at the Office of Production Management, November 1940–February 1941
  2. pp. 61-82
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  1. 4. An overview of Horton’s Autonomous Division of Information, March–December 1941
  2. pp. 83-110
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  1. 5. The Division of Information’s Programs and Management, March–December 1941
  2. pp. 111-142
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  1. Part III. Government PR in Wartime
  2. p. 143
  1. 6. An Overview of Horton’s Autonomous Division of Information, December 1941–June 1942
  2. pp. 145-162
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  1. 7. The Division of Information’s Programs and Management, December 1941–June 1942
  2. pp. 163-179
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  1. 8. Horton and Government PR after the Division of Information, June 1942–June 1946
  2. pp. 180-186
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  1. Conclusion: Robert Horton and the Practice of Government PR
  2. pp. 187-206
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  1. Notes
  2. pp. 207-254
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  1. Bibliography
  2. pp. 255-266
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  1. Index
  2. pp. 267-278
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Additional Information

ISBN
9780807145302
Print ISBN
9780807145296
MARC Record
OCLC
811507087
Pages
304
Launched on MUSE
2013-01-01
Language
English
Open Access
N
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