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Selling War in a Media Age
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George W. Bush's "Mission Accomplished" banner in 2003 and the misleading linkages of Saddam Hussein to the 9/11 terrorist attacks awoke many Americans to the techniques used by the White House to put the country on a war footing. Yet Bush was simply following in the footsteps of his predecessors, as the essays in this standout volume reveal in illuminating detail.

Written in a lively and accessible style, Selling War in a Media Age is a fascinating, thought-provoking, must-read volume that reveals the often-brutal ways that the goal of influencing public opinion has shaped how American presidents have approached the most momentous duty of their office: waging war.

Table of Contents

  1. Cover
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  1. Title Page, Copyright, Dedication
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  1. Contents
  2. pp. vii-viii
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  1. Preface
  2. pp. ix-x
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  1. Introduction. Hail to the Salesman in Chief: Domestic Politics, Foreign Policy, and the Presidency
  2. pp. 1-17
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  1. 1. Imperial Tutor: William McKinley, the War of 1898, and the New Empire, 1898–1902
  2. pp. 18-47
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  1. 2. War and the Health of the State: The U.S. Government and the Communications Revolution during World War I
  2. pp. 48-66
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  1. 3. Selling Different Kinds of War: Franklin D. Roosevelt and American Public Opinion during World War II
  2. pp. 67-92
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  1. 4. Cementing and Dissolving Consensus: Presidential Rhetoric during the Cold War, 1947–1969
  2. pp. 93-112
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  1. 5. Hard Sell: The Korean War
  2. pp. 113-139
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  1. 6. Eisenhower’s Dilemma: Talking Peace and Waging Cold War
  2. pp. 140-169
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  1. 7. “We Need to Get a BetterStory to the American People”: LBJ, the Progress Campaign, and the Vietnam War on Television
  2. pp. 170-195
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  1. 8. Selling Star Wars: Ronald Reagan’s Strategic Defense Initiative
  2. pp. 196-223
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  1. 9. The Ministry of Fear: Selling the Gulf Wars
  2. pp. 224-249
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  1. 10. Conclusion: War, Democracy, and the State
  2. pp. 250-260
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  1. Afterword
  2. pp. 261-274
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  1. List of Contributors
  2. pp. 275-278
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