In this Book
- Money for the Cause: A Complete Guide to Event Fundraising
- Book
- 2012
- Published by: Texas A&M University Press
- Series: Kathie and Ed Cox Jr. Books on Conservation Leadership, sponsored by The Meadows Center for Water and the Environment, Texas State University
summary
There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out the field-tested approaches that have helped him and the teams of volunteers and professionals he has worked with raiseĀ more thanĀ $3 billion for environmental conservation.?
As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets and backyard barbeques in small-town America. Money for the Cause runs the gamut, demonstrating methods adaptable to most situations and illustrating both basic and advanced techniques that can be duplicated by everyone from novice volunteers to experienced event planners.?
Each chapter begins with a pertinent, real-life anecdote and focuses on major areas of event fundraising: business plans and budgets, raffles and auctions, tax and liability matters, contract negotiation, games and prizes, site selection, food service, entertainment, publicity, mission promotion, food and drink service, and effective team building and use of volunteers. The author applies each topic to the widest possible range of events, providing practical detail and giving multiple examples to cover the differences in types of organizations and their fundraising activities.?
Whatever the funding objective may be, Money for the Cause: A Complete Guide to Event Fundraising is both a textbook and a practical reference that will be indispensable to anyone involved in mission-driven organizations, whether as a volunteer, a professional, a student, or an educator.
Table of Contents
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- Foreword by Andrew Sansom
- pp. vii-viii
- Acknowledgments
- p. ix
- 1. Introduction
- pp. 1-4
- 2. Why hold an event?
- pp. 5-13
- 4. Organizing for success
- pp. 18-32
- Part 1 - Learning the Basics
- 5. Event Business Plan
- pp. 35-45
- Part 2 - Creating the Perfect Setting
- 8. Site Selection, Rooms, and Setup
- pp. 73-85
- 9. Food Service
- pp. 86-97
- 11. The Mission and Strategic Speech Making
- pp. 107-111
- 12. Publicity
- pp. 112-124
- 13. Donation Acquisition
- pp. 125-144
- Part 3 - Conducting the Fundraising
- 14. Tickets and Other Advance "Sales"
- pp. 147-156
- 15. The Live Auction
- pp. 157-175
- 16. The Silent Auction
- pp. 176-182
- 17. Raffles and Other Moneymakers
- pp. 183-199
- 18. Putting It All Together
- pp. 200-211
- 19. The Big Event
- pp. 212-216
- Part 4 - Applying the Rules and Covering All the Angles
- 20. Laws, Risks, and Liabilities
- pp. 219-226
- 21. Tax Matters
- pp. 227-235
- 22. Ethics and Security
- pp. 236-246
- Part 5 - Honing to a Fine Edge
- 23. After the Event
- pp. 249-253
- 24. Advanced Techniques
- pp. 254-266
- 25. Where to Go from Here
- pp. 267-272
- Nonprofit resources for nonprofit
- pp. 273-274
- Back Cover
- p. 298
Additional Information
ISBN
9781603447522
Related ISBN(s)
9781603446938
MARC Record
OCLC
813285482
Pages
416
Launched on MUSE
2012-09-21
Language
English
Open Access
No