In this Book

summary
There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out the field-tested approaches that have helped him and the teams of volunteers and professionals he has worked with raiseĀ more thanĀ $3 billion for environmental conservation.? As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets and backyard barbeques in small-town America. Money for the Cause runs the gamut, demonstrating methods adaptable to most situations and illustrating both basic and advanced techniques that can be duplicated by everyone from novice volunteers to experienced event planners.? Each chapter begins with a pertinent, real-life anecdote and focuses on major areas of event fundraising: business plans and budgets, raffles and auctions, tax and liability matters, contract negotiation, games and prizes, site selection, food service, entertainment, publicity, mission promotion, food and drink service, and effective team building and use of volunteers. The author applies each topic to the widest possible range of events, providing practical detail and giving multiple examples to cover the differences in types of organizations and their fundraising activities.? Whatever the funding objective may be, Money for the Cause: A Complete Guide to Event Fundraising is both a textbook and a practical reference that will be indispensable to anyone involved in mission-driven organizations, whether as a volunteer, a professional, a student, or an educator.

Table of Contents

  1. Front Cover
  2. restricted access Download |
  1. Contents
  2. p. v
  3. restricted access Download |
  1. Foreword by Andrew Sansom
  2. pp. vii-viii
  3. restricted access Download |
  1. Acknowledgments
  2. p. ix
  3. restricted access Download |
  1. 1. Introduction
  2. pp. 1-4
  3. restricted access Download |
  1. 2. Why hold an event?
  2. pp. 5-13
  3. restricted access Download |
  1. 3. The secret to Successful Event Fundraising
  2. pp. 14-17
  3. restricted access Download |
  1. 4. Organizing for success
  2. pp. 18-32
  3. restricted access Download |
  1. Part 1 - Learning the Basics
  2. p. 33
  1. 5. Event Business Plan
  2. pp. 35-45
  3. restricted access Download |
  1. 6. Programs, Policies, and Procedures
  2. pp. 46-56
  3. restricted access Download |
  1. 7. Negotiating Agreements with Service Providers
  2. pp. 57-70
  3. restricted access Download |
  1. Part 2 - Creating the Perfect Setting
  2. p. 71
  1. 8. Site Selection, Rooms, and Setup
  2. pp. 73-85
  3. restricted access Download |
  1. 9. Food Service
  2. pp. 86-97
  3. restricted access Download |
  1. 10. Entertainment and the Master of Ceremonies
  2. pp. 98-106
  3. restricted access Download |
  1. 11. The Mission and Strategic Speech Making
  2. pp. 107-111
  3. restricted access Download |
  1. 12. Publicity
  2. pp. 112-124
  3. restricted access Download |
  1. 13. Donation Acquisition
  2. pp. 125-144
  3. restricted access Download |
  1. Part 3 - Conducting the Fundraising
  2. p. 145
  1. 14. Tickets and Other Advance "Sales"
  2. pp. 147-156
  3. restricted access Download |
  1. 15. The Live Auction
  2. pp. 157-175
  3. restricted access Download |
  1. 16. The Silent Auction
  2. pp. 176-182
  3. restricted access Download |
  1. 17. Raffles and Other Moneymakers
  2. pp. 183-199
  3. restricted access Download |
  1. 18. Putting It All Together
  2. pp. 200-211
  3. restricted access Download |
  1. 19. The Big Event
  2. pp. 212-216
  3. restricted access Download |
  1. Part 4 - Applying the Rules and Covering All the Angles
  2. p. 217
  1. 20. Laws, Risks, and Liabilities
  2. pp. 219-226
  3. restricted access Download |
  1. 21. Tax Matters
  2. pp. 227-235
  3. restricted access Download |
  1. 22. Ethics and Security
  2. pp. 236-246
  3. restricted access Download |
  1. Part 5 - Honing to a Fine Edge
  2. p. 247
  1. 23. After the Event
  2. pp. 249-253
  3. restricted access Download |
  1. 24. Advanced Techniques
  2. pp. 254-266
  3. restricted access Download |
  1. 25. Where to Go from Here
  2. pp. 267-272
  3. restricted access Download |
  1. Nonprofit resources for nonprofit
  2. pp. 273-274
  3. restricted access Download |
  1. Index
  2. pp. 275-276
  3. restricted access Download |
  1. Back Cover
  2. pp. 298-298
  3. restricted access Download |

Additional Information

ISBN
9781603447522
Related ISBN
9781603446938
MARC Record
OCLC
813285482
Pages
416
Launched on MUSE
2012-09-21
Language
English
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.