Cover

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Title Page, Copyright

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Contents

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pp. ix-x

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Foreword

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pp. xi-xviii

In October 1930, Getúlio Dorneles Vargas was inaugurated president of Brazil. Two years later, Franklin D. Roosevelt was elected president of the United States. Vargas and Roosevelt were both reform-minded politicians; both were masters of the craft of politics; both were populists. Both accumulated vast power and used it to effect major social, economic, and institutional changes that resulted in the social enfranchisement of the urban working...

Acknowledgments

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pp. xix-xx

List of Abbreviations

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pp. xxi-xxii

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Introduction

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pp. 1-22

In mid-1942, the construction of Parnamirim Field, the well-known American base in Natal, Brazil, was completed. Airplanes began to arrive in Brazil, bringing soldiers and technicians from the United States. They departed from the Northeast of Brazil to North Africa to help British soldiers trapped there by the Germans under the leadership of Rommel, the commander of the Africa Korps.i...

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1. A True “Factory of Ideologies”: The Office of the Coordinator of Inter-American Affairs

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pp. 23-58

The success of German forces in Western Europe, which conquered Denmark, Norway, Belgium, Holland, and later, France, was evidence enough for the United States that the West was threatened. Central America as well as South America were also included in the plans of the Axis. It was believed that England alone would not be able to hold off the powerful Nazi war machine...

Images

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2. Brazil for the Americans: The United States of Brazil in the United States of America

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pp. 59-80

As we have seen, the Office of the Coordinator of Inter-American Affairs, headed by Nelson Rockefeller, had two important objectives: to foster in the United States a positive image of Latin America and especially Brazil; and to convince Brazilians that the United States had always been their friend. During the 1940s, these tasks were undertaken by the mass media...

Images 2

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3. The Boogie-Woogie in the Favela,or the Brazilian Attraction to theAmerican Standard of Living

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pp. 81-110

The U.S. government made a tremendous effort to transform the Latin American image into something more palatable to the American public. This effort needed to be reciprocated by the change in the image of the United States South of the Rio Grande.
The task of Rockefeller’s emissaries in Brazil was in a way made easier by the strength of the American economy, the American standard of living,..

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Conclusion: Americanization Was Not Imitation

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pp. 111-120

The Good Neighbor Policy was a U.S. government initiative under the administration of Franklin Delano Roosevelt. During the administration of Republican Herbert Hoover, Roosevelt’s predecessor, there was an earlier effort to improve U.S.–Latin American relations. As has been mentioned, the expression itself—Good Neighbor Policy—was coined by Hoover, but it was Roosevelt who, through his words and actions, expressed the clear...

Notes

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pp. 121-138

Bibliography

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pp. 139-152

Illustration Credits

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pp. 153-154

Name Index

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pp. 155-160