Cover

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Title Page

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Copyright Page

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Contents

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pp. v-vi

Notes on Contributors

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pp. vii-viii

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Introduction

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pp. ix-xiv

Play is as old as humanity, but sport as a standardized system of competition between athletes is a modern phenomenon, originating in the West and diffusing to non-Western cultures by various routes and processes, including colonialism, cultural imperialism globalization and adaptation (Guttmann 1994; Hargreaves...

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1. The most Beautiful Game or the most Gender Violent Sport? Exploring the Interface between Soccer, Gender and Violence in Zimbabwe

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pp. 1-12

The Brazilian legend, Pele, reportedly dubbed soccer/football the world’s ‘most beautiful game’. This phrase creates the impression that soccer is an unproblematic game, representing only gallantry, artistry and goodness. To be sure, soccer has its aesthetic dimensions, but an appreciation of these dimensions must be balanced...

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2. From ‘Safety’ Zones to Public Spaces: Women’s Participation in Sport in Zimbabwe

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pp. 13-26

This chapter focuses on gender inequalities in sport and argues that the majority of women are restrained from full participation in sporting activities due to the social construction of spaces earmarked for women and men. The focus on women emanates from the fact that in spite of achievements made by Zimbabwe in affording equal access for both men and...

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3. 2010 FIFA World Cup and the Patriarchy of Football Spectatorship in Malawi

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pp. 27-46

Leading Malawi media houses like The Daily Times, Malawi Nation and Nyasa Times have questioned whether and how the 2010 Federation International of Football1 Association (FIFA) World Cup in South Africa will financially impact on Malawi. But finance does not operate in a vacuum. The opening up, distribution and trickling down of financial opportunities and gains must be read in the context...

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4. Media, Sport and Male Dominance: Analysis of Sport Presentations in a Nigerian Newspaper

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pp. 47-62

Colonialism brought the European Judeo-Christian notions of the dominant male versus dominated female (Mengara 2001). This was done by giving education and power to men and excluding women from public, political, economic and social life, and taking away the traditional powers the women once held. As...

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5. Football, Empowerment and Gender Equality: An Exploration of Elite-Level Women’s Football in South Africa

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pp. 63-78

Women’s role in sport, and the role of sport in promoting gender equality and women’s empowerment, has increasingly become a key concern within the development ‘industry’ since the mid-1990s. Starting with the emergence of the Women in Sport movement in the 1990s (Saavedra 2005) and the Brighton Conference...

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6. Thiery Henry as Igwe: Soccer Fandom, Christening and Cultural Passage in Nollywood

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pp. 79-94

Prior to the advent of colonialism and western sport, Africa was alive with traditional games and other forms of physical activities. Various types of games were enacted for recreation, celebrations, community mobilization and other functions. Even where these games privileged a particular gender, there was no...

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7. The Gendered Dimension of Competitive Sports in a Multicultural Context: The Mauritian Scenario

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pp. 95-108

Sport has been a historically male dominated preserve that epitomized masculinity and barred women from participating. When the Olympic Games were revived in Athens in 1896, activities were reserved for men only and according to the founder, Baron Pierre de Courbertin, ‘women have but one task, that of crowning the winner with garlands’ (Howe 1978).1 The feminist and radical critiques...

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8. Challenging Gender Stereotypes: A Case Study of Three South African Soccer Players

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pp. 109-124

In the period leading to the first democratic elections in 1994, a progressively redistributionist developmental framework, the Reconstruction and Development Programme (RDP), was adopted. This framework set out the basic principles and policies that the new democratic government was to pursue in addressing...

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9. The Corporatization of Women’s Football in South Africa: A Case Study of the Sasol Sponsorship and its Transformative Potential

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pp. 125-134

This chapter suggests the possibility of creating both a market niche for women’s sport and gender equality through corporate and media involvement in women’s sport. Corporate and media institutions have the potential to create a profitable market and fan-base by publicizing female teams and athletes, thereby encouraging wider female participation and spectatorship. Using Sasol’s sponsorship of...

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10. Football for Hope Centres in Africa: Intentions, Assumptions and Gendered Implications

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pp. 135-156

The 2010 Fédération Internationale de Football Association (FIFA) World Cup Campaign launched on November 25, 2007 in Durban, South Africa was discursively constructed around the slogan ‘20 Centres for 2010’. The intent behind this spatio-temporal slogan is the construction of 20 Football for Hope...

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