Cover

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Contents

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Preface to the Second Edition

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pp. vii-viii

Arkansas in 1953 was a very different place than now, when Winthrop Rockefeller set down his suitcase at the Sam Peck Hotel . . .

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Preface

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pp. ix-ix

I served as director of public relations for Winthrop Rockefeller from May, 1964, until 1971, directing the governor's . . .

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Introduction

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pp. xi-xv

He couldn't be figured, not even from the very beginning. He looked and acted like a visitor from another . . .

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I: Selling the Two-Party System

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pp. 1-PX10

Winthrop Rockefeller's coining to Arkansas in the first place wasn't especially dramatic, except perhaps in . . .

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II: The First Election

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pp. 21-50

Rockefeller "tried every way in the world" to get others to run for governor in 1964, until finally everyone . . .

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III: The First Victory

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pp. 51-67

Rockefeller—having garnered more than twice as many votes as any Republican had previously—was not embarrassed . . .

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IV: An Agonizing Adjustment

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pp. 68-86

He called it a "momentous day" in his life—his inauguration as governor; and he added that it was pos- . sibly a . . .

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V: WR as Governor

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pp. 87-100

Some legislators viewed the new Republican governor with great caution. Senator Lee Bearden of Leachville, second . . .

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VI: Prison Reform

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pp. 101-114

Rockefeller had scarcely moved from his election night headquarters to the governor's office before he was unceremoniously . . .

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VII: Reelection

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pp. 115-PS16

You cut my throat," Charles Bernard said bitterly. He was talking to the two who had directed Rockefeller's successful . . .

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VIII: The Second Term

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pp. 131-143

After the victory, Rockefeller began assessing the chances for passage of his tax package and some h other . . .

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IX: Years of Reform

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pp. 144-158

The true reformer, according to Tom Murton, must accept each challenge with the knowledge that ultimately he . . .

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X: Harmonizing the Races

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pp. 159-178

B3fore Rockefeller came to Arkansas, blacks were not only not encouraged to talk with white leaders as equals, they . . .

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XI: The Third Term Bid

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pp. 179-193

Toward the end of WR's second term it began to seem that he wanted his staff to insist on his running again. He was . . .

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XII: A Final Act

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pp. 194-199

Rockefeller agonized most of the day on December 31, 1970. He was making a very special trip, and he wanted to . . .

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XIII: The End of an Era

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pp. 200-206

As the defeat at the polls soaked into his consciousness, there was a letdown. But WR was always moving forward, and . . .

Notes

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pp. 207-213

Index

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pp. 215-218