In this Book

Black Dogs and Blue Words
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summary
Winston Churchill called his own depression his "black dog." Black Dogs and Blue Words analyzes contemporary rhetoric surrounding depression and maintains that the techniques and language of depression marketing strategies target women and young girls, encoding a series of gendered messages about health and illness and encouraging self-diagnosis and self-medication. As depression and other forms of mental illness move from the medical-professional sphere to the consumer-public, the boundary at which distress becomes disease grows ever-more encompassing, the need for remediation and treatment increasingly warranted.

Table of Contents

  1. Frontmatter
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  1. Contents
  2. p. vii
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  1. Illustrations and Tables
  2. p. ix
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  1. Acknowledgments
  2. pp. xi-xii
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  1. Introduction: Depression and Gender in the Age of Self-Care
  2. pp. 1-12
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  1. 1. Depression, a Rhetorical Illness
  2. pp. 13-33
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  1. 2. Articulate Depression: The Discursive Legacy of Biological Psychiatry
  2. pp. 34-62
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  1. 3. Strategic Imprecision and the Self-Doctoring Drive
  2. pp. 63-93
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  1. 4. Isolating Words: Metaphors That Shape Depression’s Identities
  2. pp. 94-121
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  1. 5. Telling Stories of Depression: Models for the Gendered Self
  2. pp. 122-154
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  1. 6. Diagnostic Genres and the Reconfiguring of Medical Expertise
  2. pp. 155-179
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  1. Conclusion: Toward a Rhetorical Care of the Self
  2. pp. 180-188
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  1. Notes
  2. pp. 189-208
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  1. Index
  2. pp. 209-213
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