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Breweries of Wisconsin
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The story of the Dairy State’s other major industry—beer!  From the immigrants who started brewing here during territorial days to the modern industrial giants, this is the history, the folklore, the architecture, the advertising, and the characters that made Wisconsin the nation’s brewing leader. Updated with the latest trends on the Wisconsin brewing scene.



 "Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew."—Wisconsin Magazine of History


"In a highly readable style Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance and folklore associated with beer from antiquity to the present day in Wisconsin."—The Brewers Bulletin

Table of Contents

  1. Cover
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  1. Frontmatter
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  1. Contents
  2. pp. vii-viii
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  1. Illustrations
  2. pp. ix-xi
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  1. Acknowledgments
  2. pp. xii-xiii
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  1. Preface to the Second Edition
  2. pp. xiv-xvii
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  1. Preface to the First Edition
  2. pp. xviii-xx
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  1. Introduction
  2. pp. xxi-xxiv
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  1. Part 1: Beer Around the World
  2. p. 1
  1. 1. Americans and Beer: The History of a Love Affair
  2. pp. 3-12
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  1. 2. Wisconsin Breweries: The Saga Begins
  2. pp. 13-21
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  1. 3. Brewing and Agriculture
  2. pp. 22-30
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  1. 4. How Beer Is Brewed
  2. pp. 31-48
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  1. 5. A Beer by Any Other Name
  2. pp. 49-56
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  1. Part 2: Turbulent Time
  2. p. 57
  1. 6. From Temperance to Prohibition
  2. pp. 59-65
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  1. 7. The Noble Experiment
  2. pp. 66-76
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  1. 8. The Beer Barrel: Then and Now
  2. pp. 77-85
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  1. 9. Spreading the Word [Includes Image Plates]
  2. pp. 86-96
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  1. Part 3: In the Time of Giants
  2. p. 97
  1. 10. Blatz and Schlitz: Two Old-Line Milwaukee Brewers
  2. pp. 99-112
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  1. 11. Miller: Marketing Perfection
  2. pp. 113-121
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  1. 12. Pabst: A Beer Drinker's Brewery
  2. pp. 122-132
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  1. 13. Heileman: King of Labels
  2. pp. 133-141
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  1. 14. Leinenkugel: Small, Quality Conscious
  2. pp. 142-146
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  1. 15. Point Special: A Regional Success Story
  2. pp. 147-155
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  1. 16. Huber: A Broader Tradition in Selling Quality
  2. pp. 156-158
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  1. 17. Walter: A German Family in Wisconsin
  2. pp. 159-163
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  1. 18. Capital Brewery: New on the Scene
  2. pp. 164-169
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  1. Part 4: A Changing Brewery Scene
  2. p. 171
  1. 19. Giants Stumble
  2. pp. 173-180
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  1. 20. New Breweries in Wisconsin
  2. pp. 181-194
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  1. Appendix A: Monuments to the Past
  2. pp. 197-214
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  1. Appendix B: Brewery Failures since 1950
  2. pp. 215-239
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  1. Appendix C: Home-Brewed Beer
  2. pp. 240-246
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  1. Appendix D: Wisconsin Breweries, 1835 to 1985
  2. pp. 247-254
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  1. Appendix E: Wisconsin Breweries, 1985 to 2004
  2. pp. 255-257
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  1. Notes
  2. pp. 259-264
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  1. Bibliography
  2. pp. 265-269
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  1. Illustration Credits
  2. p. 270
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  1. Index [Includes Back Cover]
  2. pp. 271-282
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