In this Book

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How did the average American learn about art in the mid-nineteenth century? With public art museums still in their infancy, and few cities and towns large enough to support art galleries or print shops, Americans relied on mass-circulated illustrated magazines. One group of magazines in particular, known collectively as the Philadelphia pictorials, circulated fine art engravings of paintings, some produced exclusively for circulation in these monthlies, to an eager middle-class reading audience. These magazines achieved print circulations far exceeding those of other print media (such as illustrated gift books, or catalogs from art-union membership organizations). Godey's , Graham's Peterson's Miss Leslie's and Sartain's Union Magazine included two to three fine art engravings monthly, "tipped in" to the fronts of the magazines, and designed for pull-out and display. Featuring the work of a fledgling group of American artists who chose American rather than European themes for their paintings, these magazines were crucial to the distribution of American art beyond the purview of the East Coast elite to a widespread middle-class audience. Contributions to these magazines enabled many an American artist and engraver to earn, for the first time in the young nation's history, a modest living through art. Author Cynthia Lee Patterson examines the economics of artistic production, innovative engraving techniques, regional imitators, the textual "illustrations" accompanying engravings, and the principal artists and engravers contributing to these magazines.

Table of Contents

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  1. Cover
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  1. Frontmatter
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  1. CONTENTS
  2. p. v
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  1. LIST OF FIGURES
  2. pp. vii-viii
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  1. LIST OF COLOR PLATES
  2. p. ix
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  1. ACKNOWLEDGMENTS
  2. pp. xi-xii
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  1. 1. Introduction: THE PHILADELPHIA PICTORIALS AND AMERICAN VISUAL CULTURE IN THE 1840S
  2. pp. 3-17
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  1. 2. “From the Burin of an American Artist”: ARTISTIC PRODUCTION IN THE 1830S AND 1840S
  2. pp. 18-36
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  1. 3. “Superior Embellishments”: INNOVATIONS TO THE GRAPHIC ARTS IN THE PHILADELPHIA PICTORIALS
  2. pp. 37-54
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  1. 4. “The Fluttering Host of Many-Colored Competitors”: REGIONAL IMITATORS IN THE NORTHEAST, WEST, AND SOUTH
  2. pp. 55-86
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  1. 5. “Illustration of a Picture”: AMERICAN AUTHORS AND THE MAGAZINE EMBELLISHMENTS
  2. pp. 87-118
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  1. 6. “Engravings from Original Pictures”: COMPETING FOR AUDIENCES AND ORIGINAL ART
  2. pp. 119-141
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  1. 7. “A Mezzotint in Every Number”: BATTLING FOR EMBELLISHERS, BATTLING OVER ART
  2. pp. 142-159
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  1. 8. Conclusion: THE ASCENDANCY OF NEW YORK, AND MARKET STRATIFICATION
  2. pp. 160-168
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  1. NOTES
  2. pp. 169-202
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  1. INDEX
  2. pp. 203-210
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