Cover

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Contents

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p. v

Preface [Includes Image Plates]

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pp. vii-xiii

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1. Introductory Case Study: Tales Told by a Pillowcase from Chiapas

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pp. 3-34

A beautiful pillow rests on a chair in our home in Louisiana. I bought the pillow’s colorful cover in May 1997, in the far south of Mexico, in San Cristóbal de las Casas, the only sizable city in the highlands of Chiapas. My trip to the highlands was partly a happy accident. Air fares to Cancún were absurdly...

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2. Crafts and Tourism in Oaxaca

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pp. 35-73

Indian hunter-gatherers lived in Oaxaca as early as twenty thousand years ago and added agriculture to their strategies for survival as early as 7000 BC. The “three sisters” that sustain many peasants today—corn, beans, and squash—have been staples for at least as long as villages have existed, that is, since about 2000 BC. To hunt they had spears and bows and arrows...

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3. Tradition and Tourism in Festival Life: Shaping and Marketing Oaxaca’s Guelaguetza

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pp. 74-103

On two Mondays each July, the indigenous populations of the state of Oaxaca collaborate with the state tourist board and various cultural organizations to present the country’s most spectacular festival, the Guelaguetza. A dozen or more dance troupes from all over the state, accompanied by either their own small...

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4. Southern Mexican Contemporary Traditional Culture That Is Little Affected by Tourism

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pp. 104-134

What can we learn about living tradition from the apron a woman wears as she sells produce in a southern Mexican market, from the shopping basket in which a customer carries some of that produce away, from the words adorning the truck that brought the saleswoman and her family’s crops to town, and even from the music playing on that truck’s radio? These illustrate down-home,...

5. Things Fall Apart: Attacks on Tourism in Oaxaca and the Prospects for Recovery

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pp. 135-171

Notes

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pp. 173-175

References

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pp. 177-183

Index

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pp. 185-192