Cover

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Frontmatter

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Contents

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p. vii

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Preface

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pp. ix-xi

LANCE ARMSTRONG, Tiger Woods, LeBron James, or Roger Clemens--take your pick. Our demigods have let us down, but professional sports continue to flourish, intermittent sputtering notwithstanding. After all, Shakespeare's heroes had tragic flaws and that only heightened our interest. And, besides, as a society we love sports. ...

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1. Introduction: Perspectives on the Sports Industry Toward the Second Decade of the Twenty-First Century

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pp. 1-29

AS THE SECOND DECADE of the twenty-first century begins, the sports industry finds itself facing a shifting landscape. The world economy is attempting to emerge from its deepest downturn in eighty years. The technology and structure of the broadcasting industry is being transformed. ...

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2. Dollar Dilemmas during the Downturn: A Financial Crossroads for College Sports

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pp. 30-46

THIS ESSAY undertakes three challenging tasks. First, I attempt to lay out the dimensions of the current financial crisis that confronts intercollegiate athletics. Second, I propose three reforms that I believe, if enacted, would go a long way toward ameliorating the financial situation and also bring the practice of college sports more in line ethically with its purported mission. ...

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3. The BCS, Antitrust, and Public Policy

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pp. 47-74

IT SEEMS that every year, the Bowl Championship Series (BCS) comes under fire. In 2008-2009, Florida (13-1) beat Oklahoma (12-2) to win the putative national championship. No one disputes that Florida and Oklahoma were among the nation's best teams, but Utah (13-0), USC (12-1), and Texas (12-1) all felt they deserved a shot at the title. ...

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4. Gender Equity in Intercollegiate Athletics: Economic Considerations and Possible Fixes

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pp. 75-85

THIS ESSAY first briefly reviews the history of Title IX. It then considers ways that women's sports can continue to be promoted without reducing mens sports and without increasing athletic budgets. Title IX is about gender equity. It is a law that was passed in June 1972 as part of the educational amendments to the civil rights laws of the 1960s. ...

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5. Reflections on Salary Shares and Salary Caps

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pp. 86-99

WRITING FOR Yahoo! Sports, on November 12, 2007, Jeff Passan asserted that the players' salary share of Major League Baseball (MLB) revenue in 2007 was only 41.3 percent.1 Passan's number was then picked up by Pete Toms, writing for Baseball Digest, and other journalists.2 ...

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6. Facility Finance: Measurement, Trends, and Analysis

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pp. 100-116

CONVENTIONAL WISDOM has it that the public share of stadium and arena construction costs has been falling in recent years. Many have attributed this perceived decrease in part to the emergence of the academic literature in the 1990s, finding that one cannot expect that a new team or sport facility by itself would promote economic development in an area.1 ...

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7. Going for Gold: The Financing and Economic Impact of the Olympic Games

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pp. 117-145

THE OLYMPIC GAMES are among the largest and most visible athletic events in the world. Every two years, the world's best athletes from some two hundred countries come together to compete in lavish new venues in front of thousands of spectators. Hundreds of millions of sports fans worldwide watch the Games on television. ...

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8. Performance-Enhancing Drugs and Antidoping Policy in Major League Baseball: Experience, Incentives, and Challenges

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pp. 146-170

...The response to these problems in the United States has been reluctant. The U.S. public, like sports fans around the world, lives vicariously through its teams and its heroes. Star athletes push the known boundaries of speed, endurance, and strength. ...

Notes

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pp. 171-214

Index

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pp. 215-222