Cover

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Title Page, Copyright Page

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Contents

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Acknowledgments

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pp. ix-xii

My interest in this topic, as well as the research and writing for this book, has spanned several years. I first began working on this project in 2001 while still an assistant professor at Austin College. My goal was to take a closer look at the public aspects of the George H. W. Bush presidency to gain a better understanding of the role that public leadership plays in the ...

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Chapter 1. Introduction: George H. W. Bush and the Public Presidency

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pp. 1-13

When Pres. George H. W. Bush left office in January 1993, much was left to be determined about his legacy. Presidential legacies are often built not only on issues of substance, such as domestic, economic, and foreign policy achievements, but also on issues of style, such as a president’s approval ratings and ability to connect with the American public. As Ronald ...

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Chapter 2. Internal Factors: Process and Strategy in the Bush White House

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pp. 14-47

The public strategy of the George H. W. Bush administration, particularly that with the press, can be summed up as more access, more information, less image manipulation. Bush wanted to develop a strong and substantive relationship with the press, especially in providing more real interaction between him and the White House press corps than during the previous ...

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Chapter 3. External Factors: The News Media and Public Opinion

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pp. 48-82

By the time he left the White House in January 1993, George H. W. Bush seemed happy to leave the national press behind as he embarked on his post-presidential years. Having followed the “Great Communicator” in the White House, and then having lost his reelection bid to the first president born in the television age, the public aspects of the Bush presidency had ...

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Chapter 4. Bush’s Major Public Addresses: The Inaugural and State of the Union Addresses

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pp. 83-143

The significance of symbolism and ritual to the U.S. presidency cannot be overstated. In recent decades, as technology has continued to expand the myriad opportunities for presidents to communicate with and be seen by citizens (U.S. and global alike), the image of the president as a national leader and the presidency as a powerful institution is perhaps ...

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Chapter 5. Bush’s Public Activities: Major Policy Addresses

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pp. 144-194

Presidents now rely heavily on public events as an essential component of governing in a media-saturated political environment. A steady increase has occurred in the number of public events, particularly the use of major policy addresses, since the start of the 1980s. This can be attributed to the influence and expansion of television coverage, changes in the political ...

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Chapter 6. Conclusion: The Public Legacy of George H. W. Bush

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pp. 195-206

On December 15, 1992, just thirty-six days before he would leave office, George Bush delivered an address on the foreign policy accomplishments of his administration. In the speech, what could be considered the closest thing to a farewell address that he would deliver after losing his reelection bid in November 1992, Bush talked about his vision for a new world ...

Notes

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pp. 207-228

Bibliography

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pp. 229-234

Index

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pp. 235-242

Other titles in the Joseph V. Hughes Jr. and Holly O. Hughes Series on the Presidency and Leadership:

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pp. 243-243