Cover

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Title Page, Copyright

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Contents

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Acronyms and Abbreviations

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p. vii

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Preface

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pp. ix-xv

Vietnam is feeling the effects of yet another incursion of rogue winds from the outside. The harbingers of globalization—commodities and technologies—slip easily across Vietnam’s official borders, but once inside, their reception is by no means passive. ...

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1. Place

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pp. 1-35

Writ small, and local, the many logics of “rational drug use” seem more mundane than perverse.
A small girl calls across a glass display case from the street side of a house-front pharmacy. Immediately behind the case is a family’s front room: heavy, ornate carved chairs, a big altar...

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2. North, South, East, and West: Cultural Formations of Vietnamese Medicine

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pp. 36-66

Writing in relation to common “body sense” in contemporary China, Zito and Barlow note that “common sense doesn’t just happen; it is generated under specific conditions of inequity, sustained over long periods, benefiting some people more than others. ...

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3. An Ethnography of Health and Illness in Northern Vietnam

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pp. 67-102

Listening to body talk is a basic working technique for medical ethnographers anywhere. In Vietnam, body talk is a prime element in the everyday passing of time—showing off autodidact knowledge, giving and receiving advice on food and medicine, responding to complete strangers...

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4. Traditional Household Medicine

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pp. 103-122

The easy currency enjoyed by traditional remedies in popular memory reveals an immediacy of practical use, even as it conceals profound change. Ten, and especially twenty years ago, many Vietnamese depended almost entirely on everyday household remedies for treating all but the...

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5. Familiar Medicine Antibiotics in Market and Culture

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pp. 123-160

The popular pharmacy of antibiotics in Vietnam might be described as an ongoing contest of incompatible concerns and unreliable authority. This chapter seeks to evoke some of the polyvocality and pluralism of popular pharmaceutical knowledge and practice, and to capture...

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6. The Patterning of Medical Choice

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pp. 161-188

Choice of medical care is not a simple matter of complying with some universal rationality that prescribes precisely what needs to be done. Rather, it is a complex negotiation between systemic biomedical knowledge (as accessed from doctors and pharmacists) and the family’s...

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7. Local and Global Pharmacy Governance: The King’s Law Stops at the Village Gate?

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pp. 189-216

The international regulation of pharmacy is highly contested, fought over in several contradictory ways by numerous different interest groups. Vast sums of money are at stake, and there are clear instances of market failure to deliver socially optimal outcomes. ...

Notes

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pp. 217-253

Glossary

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pp. 255-261

References

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pp. 263-280

Index

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pp. 281-287

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About the Author

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p. 288

David Craig teaches on the sociology of health and medicine and international social policy at the University of Auckland, New Zealand. His interests range widely over anthropology and medical sociology, social theory, health and well–being, governance and development, and...