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Inner-City Exhibition and the Genre Film: Distributing Night of the Living Dead (1968)
- Cinema Journal
- University of Texas Press
- 41, Number 3, Spring 2002
- pp. 59-77
- 10.1353/cj.2002.0009
- Article
- Additional Information
Abstract
The controversy surrounding the 1968 release of Night of the Living Dead was the result of changes in the horror genre and efforts by the distributor, Continental, to exploit its diverse seasonal releases in several markets, including the afternoon matinee, art house, and inner-city neighborhood theater.
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