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A Cultural Approach to Television Genre Theory
- Cinema Journal
- University of Texas Press
- 40, Number 3, Spring 2001
- pp. 3-24
- 10.1353/cj.2001.0009
- Article
- Additional Information
This essay argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry, audience, and cultural practices as well. Offering a television-specific approach, the article explores media genres by incorporating contemporary cultural theory and exemplifying its discursive approach with a brief case study.