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The Big Picture: Theatrical Moviegoing, Digital Television, and Beyond the Substitution Effect
- Cinema Journal
- University of Texas Press
- 40, Number 2, Winter 2001
- pp. 17-34
- 10.1353/cj.2001.0001
- Article
- Additional Information
This article traces the cultural history of the movie theater, revealing that both cultural forces and industrial imperatives are likely to preserve the theater, despite the threat that it will be "substituted for" by digital television, with its promise of filmlike screen size and picture/sound quality.