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On October 20, 2018, some 700,000 marchers descended on London to demand a "people's vote" on the terms of Britain's impending exit from the European Union. The march was the largest demonstration against a sitting British government since the rallies against the Iraq War in 2003, eclipsing in size (if not fervor) the youth mobilization against David Cameron's government's tripling of university fees in 2010. During the forty-three years between the UK's accession to the EU and its vote to leave, the blue-and-gold European flag was rarely seen in public spaces. Now it has been adopted as a symbol of pride by a sizeable, vocal minority of the young, the educated, and the professional: daubed on faces, encircling punning slogans, glued onto hats and badges.