The Uses and Abuses of "Neoliberalism"

Naming matters. It identifies causation and strategies of action. It collects (or rebuffs) allies. Is the overnight ubiquity of the term "neoliberalism" the sign of a new acuteness about the way the world operates? Or is it a caution that a word, accelerating through too many meanings, employed in too many debates, gluing too many phenomena together, and cannibalizing too many other words around it, may make it harder to see both the forces at loose in our times and where viable resistance can be found?