Extreme Hoards: Race, Reality Television & Real Estate Value During the 2008 Financial Crisis

Two hit reality television shows, just before 2008 and in the foreclosure crisis just after, disciplined particular economic subjects and naturalized historically specific immanent power structures. Extreme Makeover: Home Edition re-imagined the leveraged construction of massive houses in the exurbs. Its sentimentality and its reliance on ethnic minorities dove-tailed with the rhetoric of social justice that politicians used to push for deregulation of mortgage financing, then later facilitated the popular right-wing narrative blaming minorities. After the crash, Hoarders visually mimicked the stages of foreclosure. While Extreme Home Makeover sought to contain the bodies of the poor as static reserves of value in their own neighborhoods, Hoarders re-identified real estate value with normative mental health and commensurable white feminine domesticity.