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This article asks whether and how enthusiasm can be read as a formal feature of texts and literary institutions in the contemporary period, as well as how enthusiasm produces literary value. I approach this question through an examination of Ali Smith's writing across genres, her reception in the context of literary prizes, and her curatorial work at literary festivals. This analysis pays particular attention to the tone and function of citation, arguing that what is cited and how are both significant. The article thus shows the ways in which enthusiasm is linked to the circular endorsement of literary value.