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The “alt-right” base is an anonymous army of trolls, a new generation of internet racists who have pushed a nihilistic movement into the public eye with a mix of shock tactics, targeted harassment, outright calls to violence, and a savvy understanding of social media. Yes, the “alt-right” is a reactionary, ethno-nationalist formation that has been fueled and empowered by the rise of Donald Trump. But it is also a movement wracked with internal contradictions, plagued by division, and birthed of an older internet culture that preceded it and continues to inform its tactics, language, and organizational structure. Understanding the role of the “alt-right” in the current political moment means spending less time looking for ideological coherence and more on understanding how it exercises its power.