-
A Long Tail in the Digital Age: Music Commerce and the Mobile Platform in India
- Asian Music
- University of Texas Press
- Volume 48, Number 1, Winter/Spring 2017
- pp. 85-113
- 10.1353/amu.2017.0004
- Article
- Additional Information
- Purchase/rental options available:
This article examines human agency, technological change, the market economy, and industrial structure and practice through a case study of one of India’s oldest existing music companies and its historically and regionally distinctive catalogue. I consider the cultural and industrial results of changes in technology and government policy that forced Hindusthan/INRECO into tactical business decisions that positioned the company to take advantage of India’s emergent mobile-download market. The study also examines company sales data (2005–7) and considers the impact of the mobile-phone platform on music consumption.