The Law for Restricting Weight in the Modeling Industry, 5772-2012, a unique and innovative law recently taken into force in Israel, attempts to combat eating disorders by regulating the modeling industry. The law sets limits on both the employment of ultrathin models and the use of Photoshop in advertising. This article provides a theoretical analysis of the law and a critical review of its constitutional and feminist aspects. It criticizes its myopic view of the causes of eating disorders and the diminishing of its initial rationales. Its main value, however, is its acknowledgment of the public nature of what is regarded as the private conduct women tend to adopt as a result of cultural beauty demands.


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pp. 103-138
Launched on MUSE
Open Access
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