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“There Is No Saturation Point in Education”: Inside IBM’s Sales School, 1970s–1980s
- IEEE Annals of the History of Computing
- IEEE Computer Society
- Volume 37, Number 1, January-March 2015
- pp. 56-66
- Article
- Additional Information
Abstract
IBM’s Sales School has provided the company’s formal sales training since 1914. Having attended as a student in the 1970s and worked as an instructor in the 1980s, James Cortada describes the training newly hired IBM salespeople received during this era.
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