Abstract

IBM’s Sales School has provided the company’s formal sales training since 1914. Having attended as a student in the 1970s and worked as an instructor in the 1980s, James Cortada describes the training newly hired IBM salespeople received during this era.

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Additional Information

ISSN
1934-1547
Print ISSN
1058-6180
Pages
pp. 56-66
Launched on MUSE
2015-03-28
Open Access
No
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