University of Toronto Press
Jim Cosgrave - The Age Of Chance: Gambling And Western Culture (review) - The Canadian Journal of Sociology 29:1 The Canadian Journal of Sociology 29.1 (2004) 155-158

Gerda Reith, The Age Of Chance: Gambling And Western Culture. London: Routledge, 2002, 207 pp.

Reith's The Age of Chance, first published in 1999,provides a rich discussion of the place of gambling in western culture, which will stand as a significant contribution to the sociological and cultural analysis of the topic. Also, with its interest in the place of chance in modern culture, the book contributes to social-theoretical [End Page 155] debates concerning rationality and irrationality in late modern societies. A broad cultural study of gambling such as this is most welcome: a common lament among those who have studied gambling sociologically is that the topic deserves more attention. This complaint has been voiced in various places, including the introduction to the sociological work of Downes et al, Gambling, Work and Leisure: A Study Across Three Areas, which appeared in 1976, and twenty years later in McMillen's important multidisciplinary anthology Gambling Cultures (1996). Reith's book is timely, certainly for North American scholars: beyond the first wave of legalized gambling in the 1960's and 70's, we have witnessed the second wave, casino expansion, which began in the 90's, and all indications point toward the legalization of internet gambling — the third wave — as policy makers concerned with dollars lost to offshore internet gambling sites will keep the wave rolling. The current legalization and expansion of gambling is a global phenomenon.

While gambling has attracted attention in psychology, primarily in relation to problem gambling and pathological gambling, Reith for the most part refrains from wading into these waters, but nevertheless locates the medicalizing of gambling in the long interpretive tradition of gambling condemnation. She situates her own work within "the tradition of license," and this is good from a sociological perspective because it allows her to respect gambling as a multifaceted and rich institution, which has persisted despite various historical and cultural prohibitions. Her broad cultural and interpretive focus nicely develops the significance of gambling, for example, in Chapter One, "The Idea of Chance," showing its importance for the development of probability theory, and also for thinking about life in late modern societies, where, in her view, chance has become an ontological category. On this she continues a line of thinking in philosophy and social theory that has sought to give chance a stronger place in the analysis of modern life, drawing upon thinkers such as Nietzsche and Ian Hacking (1990).

Reith's approach to the topics of gambling and chance draws upon a wide variety of sources and disciplines, from her historical and sociological discussion of the development and stratification of games of chance in "The Pursuit of Chance" (Chapter Two), and "Playgrounds — Modern Gambling Sites" (Chapter Three), to her more philosophical-aesthetic approach to the topic of gambling as play in "The Experience of Play"(Chapter Four). I particularly enjoyed the latter, which draws upon a wide range of literary and philosophical sources. In developing the theme of gambling as play, she extends arguments developed by sociologists such as Goffman ("Where the action is") and Simmel ("The Adventurer"), and draws upon the insights of such thinkers as Hans-Georg Gadamer and Walter Benjamin. While the gambling as play theme has been developed elsewhere (see the Introduction to Downes et al. 1976) her phenomenologically oriented discussion is refreshing in that it seeks to [End Page 156] understand the meaning of gambling through the analysis of the structure of the gambling experience. Her discussions of the devaluation of money for the gambling experience, and gambling as unproductive expenditure, provide interesting insights for thinking about postmodern economics and forms of consumption.

The discussion in Chapter Five, "The Magical-Religious Worldview," is perhaps most interesting from a social-theoretical perspective, as it explores the avowed rejection of probability thinking by modern gamblers. While Reith is interested in the contexts in which gamblers demonstrate their alternative belief systems, her discussion provides a possible avenue for thinking about the place of these belief systems outside the gambling contexts. How does gambling demonstrate a desire or longing for alternate meanings and beliefs, and, how are such alternatives demonstrated and lived outside the gambling contexts in the face of societal rationalization? Reith's discussion of gamblers'magical-religious worldviews however, must be contrasted, not only with the institutionalization and commodification of chance, which she discusses, but with the broader processes of rationalization that shape the modern gambling experience itself.

One might ask whether her view of modern gambling as a rejection of rational calculation is not overstated. Given her discussion (in Chapter Two) of the links between gambling and financial speculation, the development of capitalism, and the "calculative attitude" in the 17th and 18th centuries for example, one wonders if — and why — modern gambling is a rejection of rationality and calculation. Perhaps then the term modern gambler is too general and needs better definition. Is the modern gambler a financial speculator?, a professional gambler?, a government promoting gambling for revenue generation?

Reith's emphasis on the magical-religious worldview opens a theoretical gap between actors' meanings and social structure that calls for further reflection. In Weberian style, Reith seeks to preserve the alternative beliefs and subjective meanings of gamblers. And she performs an interesting hermeneutics of the relationship of gambling and security. But it is interesting to consider the sociological links between actors' meanings and a changing social structure or world where alternative belief systems are called into being. On this she makes links to the theme of ontological insecurity developed in the sociology of risk and risk society work, but her emphasis on chance (rather than risk) could be taken in interesting directions. The modern orientation to chance, demonstrates aleatory and agonistic orientations. While gamblers appear to reject chance, the modern gambling houses leave nothing to chance.

Reith has written an engaging book, rich in historical, literary and philosophical examples, which will be of great interest to sociologists, historians, and cultural studies analysts interested in the topics of gambling and chance. While it is not explicitly theoretical, it nevertheless contributes to contemporary [End Page 157] sociological discussions of the place of rationality and irrationality in late modern societies, and has some commonality with the risk society work on this theme. It may also be situated in relation to discussions of postmodern economics.



Jim Cosgrave
Trent University

References

Downes, David et al.
1976 Gambling, Work and Leisure: A Study Across Three Areas, London: Routledge and Kegan Paul.

Hacking, Ian
1990 The Taming of Chance, Cambridge: Cambridge University Press.

McMillen, Jan, ed.
1996 Gambling Cultures: Interpretations and Histories, London: Routledge.

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