Harnessing Positive Peer Pressure to Create Atruism

Peer pressure is generally considered a negative influence, one that can pull people into anti-social behavior. But it can be an equally powerful force for encouraging altruistic acts. Pressure from peers can set a social norm of altruism and can inspire people to act heroically or altruistically in order to win the group’s respect. Most broadly, positive peer pressure is an organizing tool that can be used to create social movements for good causes.