“Legitimate commerce” in the Eighteenth Century: The Royal African Company of England Under the Duke of Chandos, 1720–1726

Following the loss in 1712 of its previous monopoly over British trade with West Africa, the Royal African Company found itself unable to compete with smaller, lower-cost British slave traders and nearly collapsed entirely. Salvation seemed to arrive in 1720 in the person of James Brydges, the Duke of Chandos, who led a massive re-capitalization of the company and made the strategic decision to move its focus to the commodity trade between Europe and Africa and on the search for new botanical and mineral resources in Africa itself. While Chandos directed the RAC’s employees in implementing this radical new scheme, he kept it secret from his fellow shareholders, leading them to believe that his plans were aimed at revitalizing the company’s mature but declining line of business in the transatlantic slave trade. The Duke’s strategy, however, proved overly ambitious and failed to reverse the company’s decline.