This article presents the findings of a research project about the impact of Korean musical products and representations of Korea Romanian fans’ perceptions about the country. This research project conceives of Romanian fans of K-Pop as a distinct segment of the population and outlines certain prevalent characteristics of individuals belonging to this group. It also demonstrates the influence of Korean popular culture products on Romanian K-Pop fans’ assessments of Korea’s culture and society. The data stresses that “hybridity” and “globalism” are the traits most important to the success of K-Pop both in Asia and Eastern Europe as demonstrated in the case of Romania. At the same time, K-Pop fans understand Korean music as a “gateway” not only into Korean culture but also into familiarity with Korean language and society. The results also reveal a parallel between images exported by Korean cultural products in Romania and Romanians’ conception of Korean society and people.


Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.