Imagine that you find yourself in a situation of considerable adversity and apparent permanence. Does it make sense for me to advise you to learn to love your situation? I argue that such advice is capable of a robust meaning beyond the mere expression of compassion, and far beyond the pragmatic advice to ‘accept it’ or ‘make the best of it’. I respond to the objections that love cannot be commanded, and that I am counselling pernicious forms of self-deception or self-deprecation. The key, I suggest, is to understand what it means to lead a life ‘from the inside’.