restricted access A Study of Small Neighborhood Tienditas in Central America

We describe and benchmark tienditas (in-home convenience-like retail stores) and the tiendita business sector using a large sample of 850 tienditas from Nicaragua and El Salvador. Three research questions concerning tiendita business dynamism, informality, and competitive scope shape our article. In general, we find that tienditas may range from subsistence operations to dynamic business enterprises primarily run by female microentrepreneurs; they typically skirt government oversight; and they compete fiercely in a monopolistically competitive business environment.