Abstract

Stakeholder theory is a useful framework for understanding any industry, and I contend that university presses should focus their energies and attention on managing stakeholders and creating value for stakeholders. But while this focus is necessary, it is not sufficient. I propose that a commitment to service through entrepreneurship underlies university press relationships with primary stakeholders. University presses should therefore (a) strategically seek the widest possible access for value-added content through (b) creative delivery channels in order to help scholarly communities of practice advance their teaching, learning, and research. This will, I hope, (d) result in sufficient revenue to allow the organization to grow and flourish (e) in order to serve communities of practice and the academy and society more effectively.

pdf

Additional Information

ISSN
1710-1166
Print ISSN
1198-9742
Pages
pp. 107-113
Launched on MUSE
2013-01-03
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.