Stakeholder theory is a useful framework for understanding any industry, and I contend that university presses should focus their energies and attention on managing stakeholders and creating value for stakeholders. But while this focus is necessary, it is not sufficient. I propose that a commitment to service through entrepreneurship underlies university press relationships with primary stakeholders. University presses should therefore (a) strategically seek the widest possible access for value-added content through (b) creative delivery channels in order to help scholarly communities of practice advance their teaching, learning, and research. This will, I hope, (d) result in sufficient revenue to allow the organization to grow and flourish (e) in order to serve communities of practice and the academy and society more effectively.


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pp. 107-113
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