Abstract

By analyzing Franco Berardi’s reflections on irony as an extension of his political praxis, the article first examines the multifaceted functions of this rhetorical device in the contexts of the late-1960s social struggles against factory work in Italy, the communication experiments of the Autonomia movement, and the information overload of the contemporary mediascape. In the second part, the text addresses Berardi’s attempt to reconcile Jean Baudrillard’s theory of simulacra with Gilles Deleuze and Félix Guattari’s theory of desire to end with a reflection on how his distinction between irony and cynicism may offer a counterpoint to Slavoj Žižek’s critique of ideology.

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