"Monogram Means Business": B-film Marketing and Series Filmmaking at Monogram Pictures

This article investigates the volatile Hollywood B-film market of the 1930s and 1940s, focusing specifically on the manner in which Monogram Pictures Corporation crafted sales, marketing, and production policies that responded to the challenges facing B-film producers and exhibitors during the period. Monogram distinguished itself from its competitors by stressing its corporate stability and the consistent supply of films it could provide to exhibitors for their double feature programs, company traits that were reinforced through its emphasis on series filmmaking.