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Philosophy and Rhetoric 36.2 (2003) 103-108



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Defining, Using, and Challenging the Rhetorical Tradition

Alisse Theodore Portnoy


"What counts as 'the tradition'?" was the question that provoked this series of essays. Several of us attended a retreat sponsored by the Rhetoric Society of America, and we had dutifully split into smaller groups in an attempt to define or mark rhetoric as a discipline. Patricia Bizzell and Bruce Herzberg had recently published the second edition of their The Rhetorical Tradition, and Michael Leff wanted to know what criteria Bizzell and Herzberg used as they revised the tradition. Bizzell was part of the group and responded. Jacqueline Jones Royster also responded to the opening question as the terrain shifted from defining to using and—quite naturally for everyone in the room—challenging the tradition. Maurice Charland soon entered into this Burkean parlor, despite his refusal to call rhetoric a discipline.

One product of this ongoing conversation was a panel at the 2002 RSA biennial conference, from which the essays in this special issue of Philosophy & Rhetoric emerged. In their essays, Bizzell (English), Charland (Communication Studies), Leff (Communication Studies), and Royster (English) agree on several key points, the most basic of which are not only the existence but also the dynamic nature of a rhetorical tradition. The essayists agree that contemporary users of the tradition have agency in its constitution, and that texts by "performers" as well as by rhetorical theorists have a place in the tradition. But all of the essays have different starting points and offer us myriad ways to think about the rhetorical tradition.

Patricia Bizzell writes with a unique perspective, having, as she says, edited the tradition—twice. In "Editing the Rhetorical Tradition," Bizzell takes stock and quickly accounts for us her sense of the "traditional tradition," or the tradition's blue chip stocks, and then offers tips on high risk and growth stocks. Playing with the stock market metaphor, Bizzell imagines [End Page 103] as high-risk stocks the texts or authors who have been marginal players, figures for whom presence is assured but reputation is not. Their reputations fluctuate depending on the ways "they can be made to serve the cultural preferences of those in power." Also contributing to what Bizzell calls "new traditions" are "thinkers who were practically unknown to traditional historians of rhetoric, sometimes because we did not have the methodological and pedagogical approaches necessary to construe their texts as rhetoric and sometimes because their work itself was hidden from scholarly view, fragmented, or lost." Bizzell outlines three ways these "growth stocks" enter into the tradition as she acknowledges the "whole new set of [scholarly] priorities" these texts often require.

But just the novelty of these texts can pose challenges. Bizzell uses an exchange that occurred during the question period of the RSA session to suggest that texts might appear more abstract and philosophical, and therefore (mistakenly) more complex and valuable, simply "because we have the benefit of generations of scholarship and pedagogy assisting us to read these texts as rhetorical theory." Bizzell also argues that a metacritical awareness of the constraints upon language use makes a text theoretical even as it seems primarily "performative." In other words, more than a few "new tradition" texts count as contributing to rhetorical theory because they advocate non-traditional rhetorical practices or non-traditional access to conventional rhetorical spaces in the performance of the text.

Bizzell reports the increased inclusion of these "growth stocks," the "thinkers who were practically unknown," even as she admits that reviewers for the second edition of The Rhetorical Tradition asked for more, not less, of the traditional tradition. And so as she concludes Bizzell refuses to see the composition of the tradition as a matter of contention or animosity. Rather, according to Bizzell, the tradition shifts "as our needs and interests change," based on choices "aris[ing] out of complex cultural factors relating to gender, race, social class, national identity, and more."

Since anthologies like The Rhetorical Tradition play such a large part in the evolution of the rhetorical tradition, Bizzell claims some...

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