restricted access Court, Market and the Fashioning of the Galateo español
Abstract

In late sixteenth-century Spain Lucas Gracián Dantisco adapted Giovanni Della Casa's Galateo (1558) for a Spanish audience. The editorial success the Galateo español (c. 1582) enjoyed can be attributed to Gracián Dantisco's keen sensitivity to the social, cultural and consumer demands of his age. Those needs and demands are best evidenced by analysing three interrelated topics: the influence of the court, the significance of a consumer audience and the rise in popularity of prose fiction. In transforming the Galateo into the Galateo español Gracián Dantisco put into practice the basic strategy of pragmatic accommodation to the wishes and tastes of others that Della Casa's treatise aimed to teach. The accommodation to consumer audience needs ensures and explains the success of the Galateo español in sixteenth- and seventeenth-century Spain.


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