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Only the Clothes Changed: Women Operators in British Computing and Advertising, 1950-1970
- IEEE Annals of the History of Computing
- IEEE Computer Society
- Volume 32, Number 4, October-December 2010
- pp. 5-17
- Article
- Additional Information
Abstract
The use of women workers in early computing and advertising ironically may have hurt their long-term professional position in the field because it reflected, and helped shape, their role as low-cost, unskilled workers. This article traces the relationship between advertising images of women used to sell data processing equipment and the early, feminized, data processing labor force in Great Britain.
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