A Media Look at Tiger Woods—Two Views
Abstract

From a media standpoint, the past 12 months could be called the year of Tiger Woods. Starting with has fall from grace the night after Thanksgiving to his near triumphant return to the Masters in Augusta, no single athlete has so dominated the sports and tabloid headlines. For our essay this issue, JSM contributors Bill Davie, and Richard King and David Leonard offer two views of Tiger's media fallout. Davie looks at the public relations perspective, while King and Leonard analyze the coverage of Tiger through the lens of race.


pdf