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Academic Search Engine Optimization (ASEO ): Optimizing Scholarly Literature for Google Scholar & Co.
- Journal of Scholarly Publishing
- University of Toronto Press
- Volume 41, Number 2, January 2010
- pp. 176-190
- 10.1353/scp.0.0082
- Article
- Additional Information
- Purchase/rental options available:
Abstract
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general, and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers' illegitimately 'over-optimizing' their articles.
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