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Trains in the Wilderness: The Corporate Roots of Environmentalism
- Rhetoric & Public Affairs
- Michigan State University Press
- Volume 4, Number 4, Winter 2001
- pp. 633-652
- 10.1353/rap.2001.0067
- Article
- Additional Information
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Environmentalism has been sustained by a mythic discourse about heroic individuals discovering and saving pristine wilderness. Although a successful rhetorical strategy, this mythic discourse erases a complicated history and has significant political costs. Some contemporary wilderness activists are enacting a new wilderness vision that integrates wilderness and social concerns in a way that opens environmentalism to unexpected yet promising alliances with justice activists, unions, and corporations.