Abstract

This study examines the 2001–2003 Heisman Trophy races to understand the relationship among the agendas of expert opinion, media coverage, and Heisman voters. The study analyzed 717 media stories, 50 AP college football polls, and 40 Rocky Mountain News expert opinion polls. The results provide support for the agenda-setting and framing influence of expert opinion and media coverage on the Heisman vote, suggesting the important role of expert opinion in the agenda-setting and framing process.

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Additional Information

ISSN
1940-5073
Print ISSN
1558-4313
Pages
pp. 1-29
Launched on MUSE
2009-08-21
Open Access
No
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