Media and Advertising
William M. O'Barr
Rishad Tobaccowala
John Partilla
Irwin Gotlieb


Fig. 15

This British Campaign for Persil, a Unilever Detergent, Uses a Similar Approach to the American Campaign for Wisk 23


                  This British Campaign for Persil, a Unilever Detergent, Uses a Similar Approach to the American Campaign for Wisk
                        23