• Media and Advertising
  • William M. O'Barr
    Rishad Tobaccowala
    John Partilla
    Irwin Gotlieb
Fig. 11

The Website for Nike+ Is an Example of Involving the Customer with the Brand 17


               The Website for Nike+ Is an Example of Involving the Customer with the Brand
                     17

Additional Information

ISSN
2475-1790
Launched on MUSE
2009-07-14
Open Access
Yes
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