Media and Advertising
William M. O'Barr
Rishad Tobaccowala
John Partilla
Irwin Gotlieb


Fig. 5

The Availability of Multiple Channels Offers Viewers More Choices and Fragments the Mass Audiences of TV's Earlier Years (c. 1972) 6


                  The Availability of Multiple Channels Offers Viewers More Choices and Fragments the Mass Audiences of TV's Earlier Years (c. 1972)
                        6